How We Approach a Listing:
We work as a team and sometimes with other select real estate brokers, agents, and associated professionals. We assemble the appropriate people and resources to create the best possible “look” for your home, professional marketing for it, and for inspections and negotiations on your behalf. Getting all these factors right before hitting the market is an important component in netting the most money possible for your sale.
Creating Your Home’s Best and Most Profitable “Look”- If needed, we will work with talented stagers and designers and complete the look that will give your home the greatest appeal to the most buyers. Our stagers have portfolios of before and after photos and proof of the dollar amounts their services have netted our clients.
Marketing- We will offer the following:
- Maximum use of our worldwide networking and prestigious Sotheby’s name and connections
- Hiring our professional photographer and web designer to display your property in its best light
- Coordinating your home inspections
- Listing your home on the MLS (Multiple Listing Service)
- Having a Decker Bullock Sotheby’s ‘For Sale’ sign installed
- Hosting a Broker’s Open tour through your home
- Holding open houses
- Marketing your home to your neighbors (they are often a best source for buyer leads)
- Advertising your home in select publications such as Marin Magazine, The Ark, and The San Francisco Chronicle as appropriate
- Creating a beautiful property brochure
- Using an email flyer campaign to announce your home to the top 300 agents in San Francisco and the top 300 agents in Marin County
Internet - Your home will be promoted on the internet through:
- Sotheby’s International Realty
- Decker Bullock Sotheby’s
- Clean Offer
- Real Estate Search Engines- Google, Yahoo, Trulia, Zillow, FrontDoor.com, CyberHomes.com, WallStreet Journal.com, International Herald Trbune.com, AOL.com, WashingtonPost.com, Enormo.com, SmaterAgent.com, HomeFinder.com, and NewYorkTimes.com
- Sotheby’s eGallery (in-house TV display in Sotheby's Auction and Real Estate offices around the world).